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What makes a crypto announcement worth distributing?

I've started looking at PR less as a branding exercise and more as an announcement strategy.

A funding round, exchange listing, partnership or mainnet launch has a clear reason to communicate. A minor product update probably doesn't.

That's where NewsBTC press release distribution can be relevant—the publication is focused on people already following crypto markets and blockchain developments.

The current Web3 Newswire price is $850.

I'd be interested to hear how other founders decide whether an announcement is substantial enough to justify paid media distribution.