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Is social media enough for a token launch?
Social media is obviously one of the fastest ways to announce a TGE, but I'm not convinced it should be the only channel.
A post on X or Telegram can generate immediate attention, but it can also disappear quickly. Someone researching the project a few weeks later may have difficulty finding the original announcement or understanding exactly what happened.
A formal news announcement solves part of that problem. It can document the launch date, token details, project background, quotes, and official links in one place.
I think the strongest approach is probably a combination: social media for immediate community communication and a formal announcement for people discovering the project later.
For larger launches, a token launch press release distribution can also give journalists and industry publications a structured source to reference.
Do you think a token launch needs formal media coverage, or are X, Telegram and Discord enough for most projects?